1. Find out what your audience wants.
When it comes to setting up your Pinterest profile, you want to attract the audience that will eventually become your customers.
This means more than just pinning your own products. It means pinning other things that your audience will find interesting.
To demonstrate this, let’s look at my own Pinterest profile.
I sell coloring books and printables. So, if I just made Pinterest boards called ‘coloring books’ and ‘printables’ and pinned my own products, I would only show up in searches for people who are looking for those specific search terms.
But what about the people who are looking for coloring tutorials, color combinations, free coloring pages, or tips on the best pencils?
Those people are my potential customers too, so I want them to find my Pinterest profile, follow my boards, and give them resources that will attract them to my website or Etsy shop and my email list, where I can then get their full attention to show them my products.
Each board on your profile gives you a new opportunity to reach a wider audience with different keywords and topics that are relevant to your products.
Spend about 5 minutes brainstorming the topics that would interest your audience, thinking of keywords they might use in a search on Pinterest or Google. Use these keywords to create different Pinterest boards, and fill in your board descriptions with a detailed explanation and more keywords to help it show up in searches.
Then, you can do a search on Pinterest for Pins from other people that are relevant to the boards you have created and start filling them up with content your audience will love. I use Tailwind to schedule these curated Pins so it’s not all pinned on the same day, and so I don’t need to be on Pinterest every day.
Not every board needs to include content of your own, although it helps if you work towards creating your own blog posts or resources that will eventually relate to those boards too. Remember, some of these boards will serve the purpose of attracting people to follow your account and increase your general reach on Pinterest – not every board needs to direct back to your website (but if they do, it always helps!).
For more details on setting up your profile and boards, read my article on How to Optimize Your Pinterest Profile and Create an Account That Attracts Followers.