You’re wrong about Pinterest: 10 common mindsets that are holding you back from growing on Pinterest. | Pinterest Marketing | Sarah Renae Clark
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You’re Wrong About Pinterest: 10 Common Mindsets That Are Holding You Back from Growing on Pinterest

Pinterest is one of the most misunderstood and underestimated marketing platforms on the internet.

If you thought that Pinterest was just for collecting recipes or wedding ideas, or that it’s not a profitable marketing platform, I’m here to tell you that you are very wrong!

Let me share a few interesting statistics with you:

  • Pinterest has more than 150 million monthly active users.

  • 87% of Pinners have purchased a product because of Pinterest.

  • 67% of Pinners say Pinterest is important for planning holiday purchases. Pinners will spend 2x more on the holidays than the general public.

  • Pinterest users are 47% more likely to be introduced to new brands than users on other social media platforms.
  • Pinterest is the second highest source of social media traffic to Shopify stores.

  • More than a third of Pinterest users choose Pinterest over Google to search.

And if you’re still not convinced, check out this comparison of the time it takes for content shared on these popular social networks to receive approximately half their engagement that they will ever receive:

  • Twitter: 24 minutes

  • Facebook: 90 minutes

  • Pinterest: 151,200 minutes

So how have we missed such a huge marketing opportunity?

Like most people, I signed up for Pinterest back when it was all the rage. I collected recipes, cute DIY project guides, dream home ideas, and pretty pictures, but I didn’t do much more from there. A few years later, I would use it to collect new ideas for my blog or find tutorials, but I still never imagined that I could utilize it in my own marketing.

I assumed that Pinterest was mostly about luck. I assumed that “going viral” on Pinterest was the same as going viral on Youtube – some people just get lucky. In fact, one of my own blog posts on my first ever website had been shared on Pinterest over 60,000 times, and yet I still didn’t understand how to create that kind of momentum without just being lucky.

One of my blog posts on my first ever website had been shared on Pinterest 60,000 times, and I thought it was just luck! www.sarahrenaeclark.com

Boy, was I wrong!

I started making my own coloring books in late 2015, and by late 2016 I finally started to see that Pinterest could have a positive impact on my business if I learned how to use it correctly.

I started doing a LOT of research on Pinterest marketing and immediately started implementing the strategies I discovered. Within my first three months, I had achieved the same viral effect on two new blog posts, each reaching over 10,000 repins within those three months.

Here's a look at the number of Pins on 2 blog posts after implementing specific Pinterest marketing strategies. www.sarahreneaclark.com

Before we dive into my Pinterest Marketing series of blog posts, I want to clear up some common Pinterest marketing myths and misconceptions that you may have heard, and show you how a simple mindset change can impact your entire approach to Pinterest marketing.

So let’s set the record straight and tell you why the following 10 Pinterest mindsets are WRONG.

  1. Pinterest is a social media platform
  2. I need a large fan base to benefit from Pinterest
  3. Pinterest is only good for collecting ideas and not for shopping
  4. Pinterest only works for certain niches
  5. My business isn’t ready for Pinterest yet (maybe later)
  6. I will lose my audience if I pin content from other people
  7. I will annoy my fans if I pin too often
  8. I don’t have time to manage another marketing platform
  9. I don’t have enough content for Pinterest
  10. You should use #hashtags on Pinterest

Let me explain why each of these Pinterest mindsets are wrong:

Disclaimer: This post contains affiliate links and I may earn a commission if you click them and make a purchase. This is at no cost to you and I only recommend products that I love.

Wrong Pinterest Mindset #1: Pinterest is a social media platform

Correct Pinterest Mindset: Pinterest is a visual search engine

Saying that Pinterest isn’t a social media platform isn’t entirely correct. It still requires you to connect with followers, post regular content, follow other users and create networks.

However, if you approach Pinterest marketing in the same way that you approach Facebook or Instagram, you won’t be reaping the full benefits of what it can do for your business.

Pinterest is unlike any other major social media platform because it acts like a visual search engine for people to collect ideas, wish lists, goals and information. People come to Pinterest to be inspired, not to find out the latest news or what their friends are doing.

You might pin a free printable for Christmas 2016 and gain some momentum, but unlike Facebook or Instagram, that momentum will continue into future Christmas’s through the use of keywords, search features and good Pinterest SEO. Every time someone repins your content, it’s shown to more and more people and can be added to hundreds of personal “wish lists” and boards year after year, creating a viral reach that is impossible with Facebook or Instagram.

Once your image is on Pinterest, it can be saved to hundreds of personal “wish lists” and “idea boards” by potential customers | www.sarahrenaeclark.com

I love this, because it takes the pressure off having to get a huge amount of likes when you first post something to Pinterest. It can sometimes take months or years, but eventually your website can reach a huge crowd if you’ve put the effort into producing quality content and “pinnable” pictures.

Wrong Pinterest Mindset #2: I need a large fan base to benefit from Pinterest

Correct Pinterest Mindset: My blog can do well on Pinterest even with a small following.

As I mentioned earlier, I was lucky that one of my old blog posts had been repinned over 50k times on Pinterest. In my case, it WAS luck, but in my first few months on Pinterest, with less than 1,000 followers, I was able to achieve more results over 10k in just a few months.

In my next few blog posts I’ll show you how to optimize your profile and get your first 1,000 Pinterest followers, but it’s important to note that a small following is no reason you can’t succeed right now and start seeing a significant increase in your blog traffic.

Here’s a look at my Pinterest analytics from 1st December 2016 to 20th February 2017. I started working on my specific Pinterest Marketing strategies about mid December:

Since implementing my Pinterest Marketing strategies, my exposure has gone from nothing to over 2 million | www.sarahrenaeclark.com

And check out my top traffic source on Google Analytics in February 2017:

Since implementing my Pinterest Marketing strategies, Pinterest has become the largest source of traffic to my website | www.sarahrenaeclark.com

At the start of December 2016, I had just under 300 Pinterest followers. 2 months later, I grew my following to over 1,500. It’s still a very small following compared to many on Pinterest, so you can see how your results don’t necessarily require a huge audience.

All it takes is for the right person to see your post, repin it, and you can reach thousands of people through the wonderful snow-ball viral effect that can occur over time.

One of the best ways to increase your initial reach to build that momentum is to be a part of some quality group boards that already have larger fan bases. I explain this in more detail in my post about growing your own fan base.

Wrong Pinterest Mindset #3: Pinterest is only good for collecting ideas and not for shopping

Correct Pinterest Mindset: People don’t just go to Pinterest to browse, they go to Pinterest to buy.

According to Pinterest’s Business page, 2 million people save product Pins every day.

Pinterest is the second largest source of traffic to Shopify stores and Pinterest users spend more money per order than any other major social network.

Not only that, but 87% of respondents in a Pinterest survey reported that Pinterest helped them decide what to purchase.

People come to Pinterest in a buying state of mind - Image Source: Business.pinterest.com

Picture Source: Pinterest for Business

Need I say more? 

 

FREE: The Ultimate Pinterest Marketing Checklist
Fill in your details and I'll email you this handy PDF Pinterest checklist with everything you need to get started on Pinterest.
We respect your privacy.

Wrong Pinterest Mindset #4: Pinterest only works for certain niches

Correct Pinterest Mindset: Pinterest can work for any niche.

It’s a common assumption that Pinterest is only good for promoting recipes, DIY projects, weddings or dream homes. While these categories are popular, you can make Pinterest work for ANY niche.

Let’s take a quick look at the other categories in Pinterest’s main menu:

There is a huge variety in the categories on Pinterest | Pinterest Marketing at www.sarahrenaeclark.com

A look at what people are searching for on Pinterest’s blog provides even more insight into the level of variety of the content and audience on Pinterest.

The top 10 searches in the United States in 2015 included Harry Potter, Iceland, pallet projects, lob hair, men’s fashion, bathroom storage, small tattoos, vegan recipes, Alice in Wonderland and scandinavian interiors.

Take a look at Japan, France, Brazil, UK and Germany and you get some even stranger niches, including detox water, cheese fondue, lifehacks, sewing patterns, street art, woodwork, braids, Men’s bracelets, Dr Who crafts, crafting with kids, Filofax, racing bikes and winter gardens.

If you want to see the potential of your niche, do a quick search and see what kind of results you find and whether they have a high repin count.

Wrong Pinterest Mindset #5: My business isn’t ready for Pinterest yet (maybe later)

Correct Pinterest Mindset: Focusing on your Pinterest marketing now can give your business a head start when you are ready to build or launch it.

Many people hold off on Pinterest until they feel like their website is ready, their blog posts are perfect and they have everything organized. The reality is that day may never come!

Your business will never be perfect - Focusing on your Pinterest marketing now can give your business the head start it needs. | Pinterest Marketing by www.sarahrenaeclark.com

When I started to optimize my Pinterest profile and focus on building my following, my blog only had two or three posts that I considered to be “Pin-worthy” and I didn’t even have good pictures for those.

So instead, I started pinning content from other people that appealed to my audience. As a result, my audience started to grow rapidly. When I finally pinned one of my own products, it was easy to get repins because I’d already built the momentum and Pinterest considered my content to be valuable, so more people saw it.

Which brings me to my next mindset… the fear of sending traffic to your competition!

Wrong Pinterest Mindset #6: I will lose my audience if I pin content from other people

Correct Pinterest Mindset: I will provide more value to my audience if I pin content from other people.

People often make the mistake of only pinning their own stuff. I’ve done it too! But changing my mindset on this has helped me to grow my audience more than anything.

Here’s 8 reasons why you should pin content from other people on Pinterest:

  1. It takes the pressure off producing all the content yourself
  2. It allows you to teach your audience things that are out of your own skill set
  3. It comes across “spammy” if you only pin your own stuff
  4. You become a more valuable resource in general, which will draw a bigger crowd
  5. You will show up in “also pinned by” results at the bottom of popular Pins
  6. People will spend more time browsing your boards if it’s not just a huge sales pitch
  7. You’re more likely to find people willing to collaborate and repin your content
  8. It’s just good Pinterest etiquette!

I think a great rule is the 80/20 rule: Pin 80% from other people’s content and only 20% of your own content. Don’t worry if you don’t have enough content yet to pin 20% of your own.

The 80/20 rule is that you should share 80% of other people's content and only 20% of your own | More Pinterest marketing tips at www.sarahrenaeclark.com

Wrong Pinterest Mindset #7: I will annoy my fans if I pin too often

Correct Pinterest Mindset: Successful Pinners pin 15-30 times a day.

As we’ve already covered, Pinterest isn’t like other social media networks. While the recommended number of posts per day for most social media platforms is between one to three posts, many successful Pinterest marketers recommend pinning between 15-30 times a day.

How often should I post on social media? Here are my recommended number of times you should post on Pinterest, Facebook, Instagram and Twitter. Get more Pinterest marketing tips at www.sarahrenaeclark.com

Before you keep scrolling because 15-30 Pins a day sounds ridiculous, you can actually achieve this without committing too much time by using a Pinterest scheduling tool such as Tailwind or Boardbooster. When I first started, I spent a few days scheduling Pins through Tailwind’s free trial and was able to schedule 10 posts a day for the next two months without opening Pinterest.

Pinterest has a “smart feed” that determines what your followers will see. So instead of your Pins being shown chronologically, they are ranked in order of estimated quality.

 

The content you see on your home feed is a compilation of the most relevant and popular content from the accounts you follow, the keywords you use and content that is related to what you have pinned previously.

This is why it’s important to optimize your profile using keywords and Pin quality content on a consistent basis.

FREE: The Ultimate Pinterest Marketing Checklist
Fill in your details and I'll email you this handy PDF Pinterest checklist with everything you need to get started on Pinterest.
We respect your privacy.

Wrong Pinterest Mindset #8: I don’t have time to manage another marketing platform

Correct Pinterest Mindset: Pinterest doesn’t need to take up all your time

This mindset is probably the main reason why I didn’t start marketing on Pinterest 6 months earlier. I knew it would be beneficial, but I just didn’t have the time.

Once I started optimizing my profile and making Pinterest a priority, I still didn’t spend as much time on it as what I thought I would need to.

It took me less than a week to optimize my Pinterest profile, start implementing a few basic strategies to build my Pinterest followers and start seeing results.

It doesn’t have to be perfect straight away. Just working on a few of the steps in my guide on how to optimize your Pinterest profile will give you a head start, even if you’re not ready to commit solid time to building your account now.

Once you’ve set up your profile, you can use a scheduling program like Tailwind or Boardbooster to automate your Pins and save a LOT of time.

There are so many reasons why I recommend using a program to schedule your Pins. Tailwind has been the biggest part of my Pinterest strategy and has probably been the best investment I’ve made in my business in 2017. Both programs offer 100 free Pins when you sign up for a free trial, so you can give your Pinterest profile a great boost when you’re starting out.

Visual Marketing from Tailwind

Wrong Pinterest Mindset #9: I don’t have enough content for Pinterest

Correct Pinterest Mindset: You don’t need a lot of content to attract traffic from Pinterest.

Remember the 80/20 rule I mentioned earlier? You don’t need a lot of content of your own when you first start pinning, as long as you pin quality content from other sources.

If you’ve got two to three blog posts, you can create Pinnable content for them, such as infographics, tall images, or even just a title image. I usually create two to three different title images for my blog posts and schedule them to pin to multiple boards over time using Tailwind.

One blog post  >  2-3 title images  >  6-7 boards  >  20+ opportunities for your blog post to be seen on Pinterest

I use Photoshop to make my images, but you can also use a free program such as Picmonkey or Canva that are easy to use.

Wrong Pinterest Mindset #10: You should use #hashtags on Pinterest

Correct Pinterest Mindset: Use keywords, not hashtags

I almost didn’t include this point because it sort of falls under my first point that Pinterest is a search engine, not a social media platform. But because this has been a big point of confusion for many, I’ve decided to include it anyway.

According to Pinterest for Business, “having too many of them in your descriptions may negatively impact your ranking.”

Pinterest is set up into categories and interests. People search for keywords, and you want to show up in their results. Using hashtags doesn’t achieve much on Pinterest, because hashtags are limited to exact spelling and don’t allow for variations of keywords.

For example, in my case of selling adult coloring books, I use the keywords “adult coloring books”. If someone does a search for “coloring books” or “colouring books” or even “coloring for adults” then I’m far more likely to show up in their results than if I used the hashtag #adultcoloring, which will only show up if they search for that exact term.

Pinterest also makes recommendations to users on similar keywords, so a search for “adult coloring” will bring up suggestions like “adult coloring pages” and “adult coloring tips”.

Stop filling your descriptions with hashtags! Use descriptive keywords instead | Pinterest Marketing by www.sarahrenaeclark.com

In Summary

Having the right mindset is the crucial first step to growing your business with Pinterest. Now, let’s move forward and start implementing a strong and achievable Pinterest marketing strategy.

I’ve created a series of blog posts in my Pinterest Marketing series to help you get started on Pinterest and develop a strong Pinterest Marketing strategy. Click one of the links below to start learning now:

 

Lesson 1: How to Optimize Your Pinterest Profile and Create an Account That Attracts Followers

Lesson 2: How to Find and Create Great Pins on Pinterest

Lesson 3: How to Optimize Your Website for Pinterest and Increase Your Traffic

Lesson 4: How to Get Your First 1000 Followers on Pinterest (Quickly!)

 

I’ve also created The Ultimate Pinterest Marketing Checklist that will cover everything in a simple checklist format that you can print off and use to get a head start on your own Pinterest marketing strategy. Enter your details below to download it now for free.

FREE: The Ultimate Pinterest Marketing Checklist
Fill in your details and I'll email you this handy PDF Pinterest checklist with everything you need to get started on Pinterest.
We respect your privacy.

 

P.S. Don’t forget to Save this post for later and share it with your friends!

Confused about Pinterest marketing? Let me show you how these 10 mindsets will change your entire approach to building your business on Pinterest. Click to read more! | Pinterest Marketing | Sarah Renae Clark
By | 2017-02-24T07:12:12+00:00 February 15th, 2017|Artist's Hub, Pinterest Marketing|6 Comments

6 Comments

  1. Merryl February 28, 2017 at 9:05 pm - Reply

    This is a great post, very informative! Thanks for sharing. Ill definitely be using these tips

    • Sarah February 28, 2017 at 9:39 pm - Reply

      Thanks Merryl! I’m glad you found it useful

  2. Briana February 28, 2017 at 9:46 pm - Reply

    Wow! I’m blown away by this amazing article! Thanks for this awesome content that is so readily applicable! My blog is fairly new and I’ve just surpassed 100 followers starting from 0, but the progress seems so slow compared to the amount of effort I’m pouring into my Pinterest account. I went through all of your articles on this series and aill definitely start to implement some of your suggestions. Thanks!!

    • Sarah February 28, 2017 at 11:43 pm - Reply

      Thanks Briana! 100 followers is a great start… The first few hundred will always be the hardest and it WILL get easier from there. Let me know how it goes for you after you’ve started implementing some of these ideas! You’ll find that you spend less time on Pinterest when you can set up a proper strategy from the start, so starting now will definitely help you down the track.

  3. Olivia March 1, 2017 at 1:46 pm - Reply

    Thanks for these tips! I’m trying to focus more on Pinterest and will definitely read the rest of your series!

    • Sarah March 1, 2017 at 4:31 pm - Reply

      Thanks Olivia! Let me know how you go 🙂

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