Pinterest is one of the most misunderstood and underestimated marketing platforms on the internet.
If you thought that Pinterest was just for collecting recipes or wedding ideas, or that it’s not a profitable marketing platform, I’m here to tell you that you are very wrong!
Let me share a few interesting statistics with you:
Pinterest has more than 150 million monthly active users.
87% of Pinners have purchased a product because of Pinterest.
93% of Pinners have used Pinterest to plan a future purchase.
Pinterest users are 47% more likely to be introduced to new brands than users on other social media platforms.
Pinterest is the second highest source of social media traffic to Shopify stores.
More than a third of Pinterest users choose Pinterest over Google as a search engine.
If you’re still not convinced, check out this comparison of the time it takes for content shared on these popular social networks to receive approximately half their engagement that they will ever receive:
Pinterest: 151,200 minutes
This means content shared on Pinterest will continue to gain exposure for days, weeks and months after you first post it.
So how have we missed such a huge marketing opportunity?
When people think of Pinterest, they often assume it’s only useful for certain topics or creative busi-nesses. But if you explore the categories and use the search features, you’ll find thousands of Pins on almost any topic you can think of.
Like most people, I signed up for Pinterest back when I first heard about it years ago. I collected interesting recipes, handy cleaning hacks, dream home ideas, and pretty pictures, but I didn’t do much more from there. A few years later, I would use it to collect new ideas for my blog or to find tutorials, but I still never imagined that I could use it as a part of my own marketing strategy.
I assumed that Pinterest was mostly about luck. I assumed that “going viral” on Pinterest was the same as going viral on Youtube – some people just get lucky. In fact, one of my own blog posts on my first ever website had been shared on Pinterest over 60,000 times, and yet I still didn’t understand how to create that kind of momentum without just being lucky.
Boy, was I wrong!
I started making my own coloring books in late 2015, and by late 2016 I finally started to see that Pinterest could have a positive impact on my business if I learned how to use it correctly.
I started doing a LOT of research on Pinterest marketing and immediately started implementing the strategies I discovered.
In just over two months, I had achieved the same viral effect on two new blog posts, each reaching over 10,000 repins. In comparison, they were shared on Facebook less than 200 times each, even though I’d spent over a year building my Facebook audience.
Before we dive into my Pinterest Marketing series of blog posts, I want to clear up some common Pinterest marketing myths and misconceptions that you may have heard, and show you how a simple mindset change can impact your entire approach to Pinterest marketing.
So let’s set the record straight and tell you why the following 10 Pinterest mindsets are WRONG.
- Pinterest is a social media network
- I need a lot of fans to benefit from Pinterest
- Pinterest is only good for ideas, not for shopping
- Pinterest only works for certain niches
- My business isn’t ready for Pinterest
- I will lose my audience if I share content from others
- I will annoy my fans if I save Pins too often
- I don’t have time to manage another social media network
- I don’t have enough content for Pinterest
- #Hashtags don’t work on Pinterest (Good news – they now do!)
Let me explain why each of these Pinterest mindsets are wrong:
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