When I first published this blog post, this point was actually “hashtags don’t work on Pinterest” – but Pinterest has now changed their algorithms (as all platforms do) and so now our strategies can change to include hashtags.
But there’s an important consideration in the fact that hashtags haven’t been included on Pinterest for so long. As we’ve already covered, Pinterest is a search engine, not a social media platform, so we should rely on strong keywords more than we rely on hashtags.
Pinterest is set up into categories and interests. People search for keywords, and you want to show up in their results. While hashtags will now open up a new method for people to search on Pinterest, remember that hashtags are limited to exact spelling and don’t allow for variations of keywords.
For example, in my case of selling adult coloring books, I use the keywords “adult coloring books”. If someone does a search for “coloring books” or “colouring books” or even “coloring for adults” then I’m far more likely to show up in their results than if I used the hashtag #adultcoloring, which will only show up if they search for that exact term.
Pinterest also makes recommendations to users on similar keywords, so a search for “adult coloring” will bring up suggestions like “adult coloring pages” and “adult coloring tips”.
So now that hashtags are in, think about adding them to your strategy (maybe you can create a brand hashtag or identify a few keywords to add to your Pins) but don’t go overboard. I would personally recommend adding no more than one to three hashtags in your descriptions.
According to Pinterest for Business, “having too many of them [hashtags] in your descriptions may negatively impact your ranking.”
Just like any platform, Pinterest will always reward users that provide quality content. While adding a lot of hashtags to your descriptions might help you to show up in searches now, be prepared that Pinterest will be looking for ways to keep hashtags authentic and will likely penalize you for going overboard or using them in a spammy way.